At some point, every business owner asks the same question: “How much is my business worth?” And most people answer with something like: “I’m not sure… but it’s worth a lot.” “Whatever someone is willing to pay.” “Enough to retire one day.”  That’s where a business valuation comes in. A business valuation is an estimate of what your business could sell for in today’s market — based on real numbers and real sales data, not guesses or emotions. Why Valuations Matter (More Than